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Informative Articles

How Yahoo's Recent Facelift Can Mean More Traffic To Your Site
It even surprised me. Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well. You...
Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost...
Ten Effective Ways To Reduce Your Business Costs
Business cost for everyone can get out of control very fast. Here's ten simple yet POWERFUL ways to reduce cost that can have a GREAT effect on the health of your business. 1. Barter If you have a business you should be bartering goods and...
The Basics of Borrowing Money to Start A Business
Are you thinking about starting a business but have no money to do it with? Well, you're not alone. This article will tell you the basics of borrowing money. A loan is money that is borrowed, and has to be paid back along with interest. If...
When Do I Need To Hire A Business Plan Consultant
Every new business owner knows that a business plan is critical – it is drilled into them by potential investors and every banking officer they meet. So why is something that is so important to the launch of a new venture so difficult to write?...
 
Three Planning Myths

Are you -- like 70% of business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business.

1. It has to be formal -- Not so. The value of a strategic plan for your small business is in putting the ideas on paper, creating action steps that will get you where you want to go and implementing those action steps.

2. I'm too small -- Not so. Even a one-person business can benefit from a strategic plan. A strategic plan can help you make decisions about time management and budget. Use your strategic plan to help you determine whether to attend an


event or advertise in a publication. It's a check and balance tool.

3. A strategic plan is like a ball and chain -- Not so. It's your plan. Too many business owners feel like once it's on paper, it can't be changed. Wrong! It should be an active document that gets reviewed and updated at least monthly, if not weekly. You're the business owner, you wrote it, you know what's happening in your market -- adjust as necessary.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.whatspossible.com