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10 Viral Internet Marketing Strategies That Produce A Massive Surge Of Web Site Traffic And Sales
1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers’ contact information. 2. Use the double-opt rather than...
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. Hot Dope...
Developing a Web Site Marketing Plan
Developing a Web Site Marketing Plan Part One of a Four Part Series Based on "How Much for Just the Spider?" by Bobette Kyle For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so...
Get More Clients using Pull then Push Marketing
Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once you’ve got the sequence of the stroke right, you and your boat...
Insider Secrets to Internet Marketing
ÓCopyright, 2005
Words - 818
"The trick to developing a product that is guaranteed to sell like crazy is to offer a solution to a problem. If you can save people time, money, or hassle, they'll be willing to pay for your solution!" - Corey Rudl
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The Internet Marketing Pie: Slice It Up Right or Loose
The number one concern for Internet sales is your marketing
list -- in other words, your audience.
But...but...but...you’re saying, products for sales is a
must too, however, if your list is nonexistent, small or
loosely targeted, having a product isn’t going to help much.
There just will not be any success.
Yes, I know this is confusing. You need a product to
attract. By the way, I am using product interchangeably to
mean services too.
This almost feels like the chicken and the egg story – which
came first. So, what do you do first?
You can’t create or increase a mailing list without a
"what’s in it for them to be attracted to you for."
Now I’m not talking about buying lists but about opt-in
focused lists.
Step 1: Know what your target market (audience same thing)
wants and they already have their wallet open and ready to
buy.
Step 2: Create a product to answer that want and match
their wallet. Create a product that contains 100% they can
know everything about a small segment of that want.
Step 3: Now that you have 100% of that pie. Cut off a
small piece of pie -- about 10%. Make that 10% into a 100%
everything on that piece. Create a 100% product of this
10%.
Step 4: Cut 25% of that 100% of that 10% (say this out loud
if you
didn’t get it) and designate that as freebie
information. Then designate 50% for a product to sell and
the other 25% for consulting or a service that costs them a
higher price. An alternative is to create a product with
the total 75% and charge them a higher price.
This strategy is one that is not wide spread and a well-kept
secret by the InfoGurus. It is even a guarded secret, and
guess what, I’ve just broken their secret. I am an InfoGuru
and I don’t mind sharing this model. It is the missing
arial view that no one seems to want to write about --
unless, of course, it’s in a product that sells for big
dollars.
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Resource Box:
About the Author: Catherine Franz is a 30-year marketing
industry veteran and Marketing Strategist, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Additional eNewsletters, tips and articles
are available at: http://www.abundancecenter.com
Catherine: 703-671-5677
About the Author
About the Author: Catherine Franz is a 30-year marketing
industry veteran and Marketing Strategist, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Additional eNewsletters, tips and articles
are available at: http://www.abundancecenter.com
Catherine: 703-671-5677
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