|
|
|
5 Proven Methods for Internet Marketing Success
There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate traffic to your site and also to generate
income into your wallet.
1. One...
Avoid Marketing Stagnation Using 3 Basic Methods
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back. Some years ago, I attended a “bump school” ski lesson in Breckenridge, Colorado. My...
Don’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate
Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse. You’ve got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list. They’re interested in...
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost...
Internet Marketing Success Requires a Plan (Part I)
The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them. Upfront planning is what separates winning Internet...
|
|
| |
|
|
|
|
|
|
Relationship Marketing Online
Forming good relationships is a part of life; not only
for ourselves but for our businesses. You should be
thinking of your customers
as long-term clients, not just one time sales. When
you work hard at forming good relationships with
them, you'll find they come back and buy from you again and
again.
Remember this: It's much easier to sell to an existing
client then to find a new one. It's also less expensive.
Another "perk" of making them happy is they'll refer
their friends and associates to you, which is great for
business. Referrals are like a "personal endorsement"
of your work. By the time a referral calls you, he's
already partially sold on using your products or
services. In essence the referral has given your
company the "stamp of approval."
So how do you go about forming relationships with
clients? Well, first of all you need to care about
their wants and needs -- not appear to care, but really care.
In our rush-rush hurry-up society, personalized
care is hard to find. If you care, you'll stand
out from the crowd and be remembered in your
customer's mind when he needs another service
or product like yours in the future. The point
is to establish long term bonds with
them.
There are a variety of things you can easily
incorporate into your "relationship marketing
plan" on a daily basis:
1) After finishing a job for a client, always
"hand write" a thank you card stating
how much you appreciate their business.
2) Keep your eyes
open when online for anything
that may interest or affect your customer's
business. Send them a quick e-mail with the URL
or send the page itself. It only takes a minute
but really shows you care.
3) When you find a newspaper or magazine article that may interest one
of your customers, rip it out and send it
to them. Watch for business-related as well as
anything personal you know that they enjoy.
4) When adding new services or updating prices,
make sure you send your existing clients a copy.
This not only keeps them up to date on new
products or services but also serves as a reminder
to call if they need anything.
5) Make sure that anyone you have done work for
is subscribed to your ezine (you do have one, right?)
An ezine keeps you fresh in clients' minds and
helps to establish trust and credibility.
By giving customers more than they paid for,
they'll perceive you and your business as a "real
value," resulting in return visits and increased sales.
Work on building relationships with your customers
and the profit margins will take care of themselves.
After all, they can buy from anyone; make them *want*
to buy from *you*.
About the Author
Merle
http://www.ezineadauction.com
"Where the Best Deals in Ezine Advertising are Made"
Subscribe to Ezine Ad Auction Authority and be
kept up to date on new auctions as they're added
and much more subscribe@ezineadauction.com
For advertising information send mailto:advertise@ezineadauction.com
|
|
|
|
|
|