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A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever...
A virtual ‘no-cost' marketing program to help grow your business
A virtual ‘no-cost' marketing program to help grow your business Not all marketing programs require extensive analysis or an R&D investment to aid in the growth of the business. Some are simple, easy and cost as little as the time it takes to...
Network Marketing Internet Business Do's and Don'ts
Why did you start your own network marketing internet business?
Most people immediately respond, "for the money!" However, this
is not the real reason.
No one subjects them to the hard work of building a business
just for little pieces of...
Online Marketing Dont's
There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It’s no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. ...
The Ultimate Marketing Secret
Hold on a second! I know you’re eager discover this marketing “secret” is, but before we get to that, I’d like you to do a quick exercise. So grab a pen and a piece of paper, this won’t take long. Ready? Write down every method you currently...
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Email Marketing Systems to Help Boost Exposure and Profits...System #7 - The Silent Partners
The whole point of these eMail Systems is to set things up in such a way that they pretty much run themselves. This is a HUGE advantage because it will free you up to work on other things within your eBusiness AND it has your eMail Marketing churning away, all at the same time! Now, I ask you...how cool is that??
There are two little tactics that are quite effective when it comes to eMail Marketing that not too many people use. I refer to them as my "silent partners." I use them on a consistent basis and I highly encourage you to as well ;o)
Ok, let's roll them out!
Download Pages...
I know, you must be thinking, download pages?? You betcha and why not? Every download you have, be it a paid and yes even a no cost download, must always have their own download page. I have seen so many people miss out on a marketing opportunity by not using a download page at all. All they have is a text link that will take them to the .exe or .pdf and call it a day.
RULE OF THUMB...a no cost download must always be treated as if it were a cost one!!
A download page gives you yet another "kick at the cat" as they say (note...there were no cats harmed or injured in anyway during the writing of this article and don't email me, I love cats!!). It is another opportunity to add to or build a list so use it to YOUR full marketing advantage!!
On your download page you have another chance to get the purchaser to take you up on your no cost newsletter offer. Or perhaps you have an eCourse that will tie in with the theme of the product they just bought. Any chance you have to get them on a LIST via one of your other email marketing systems that you have set up so that you can follow up with them ... well don't just stand there...TAKE IT!!
"Read Me First" Text Files...
Ahhh, hardly anyone uses these. Ken Evoy does on a regular basis, as does Jimmy Brown and a few other top marketers, but, us regular "joe's" ... NOT!!
Every download should be a zip file and within that zip file should always be a little "Read Me First" note from YOU. (You can create these in notepad).
Within your "ReadMeFirst" note is a thank you for the purchase AND then you will tie in one of your other eMail Marketing Systems. It could be a eCourse, your newsletter, your eMarketing Kit...the options are
up to you.
Let me give you a quickie example you can take and change to make your own..
-----Start-----
Hi There!
Thank you for ordering a copy of "AutoPilot Income Streams"
To launch the eBook for reading, just click on the enclosed .exe file. The eBook will launch and you'll be all set to read and put into practice the tips and concepts that are found within!
Also, I wanted to remind you of the free 5-Day eCourse, "Imagine What You Could Accomplish With A Marketing Coach In Your Back Pocket...?" If you haven't already received your free 5 daily lessons, you can do so by sending any email to coach@a1ebiz.com
If you have any questions at all, please send me an email and let me know.
Regards,
Denise Ryder Marketing Coach -----End-----
Short, sweet and to the point. The best thing about this tactic is that you have them in a totally opened frame of mind. They are ready to start reading their purchase, they have the "read me" file that says "THANK YOU" and you have given them a good, solid information piece that provides a fantastic value added touch. Not to mention the fact that it gives you yet another warm body to follow up and market to.
There you have it. Two quickie tactics that take minutes to set up, which have the potential to add to your lists in a big way. Given the time and effort they take (hardly any) it would be a shame after reading this that you don't put it to work for you. Don't ya think???
Hey if you missed out on the other 6 eMail Marketing Systems we have covered, then dig through the ProfitSpace Articles (http://www.profitspace.com/articles.html) ... that's where you will find them all.
If you want to gain some further insight into a few more tactics like our two "silent partners" above then read "How To Become Wildly Successful Online." This eBook will give you some great ideas. Read about it here: http://www.profitspace.com/wso
About the Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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