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Internet Marketing Strategies -- Paying For Traffic
If you've been struggling with your website traffic and your sales aren't what you had hoped, then maybe it's time to start paying for traffic. Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic...
Marketing – Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking...
Roman Marketing ... or,
“How to Build Your Own Empire in 5 Easy Steps” Long before the movie "Gladiator" hit the theatres, millions of people have been fascinated with ancient Rome. More than 15 centuries after its fall, the Roman Empire continues to profoundly influence...
Small Business Marketing: Overtaking Your Competitors
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer’s viewpoint and asking suppliers and employees what they know about them can be...
The Fine Art of Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important?...
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Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?
Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.
The postcard—direct marketing’s secret weapon…
One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies.
"I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards.
Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings.
Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives
Direct mail marketing strategies…
To get new customers all you need to do is:
1.Get their identities (mailing lists do this).
2.Reach them (direct mail does this).
3.Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!).
4.Get them
to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.)
5.The rest is up to your ability to sell.
To get your existing customers to come back for more all you need to do is:
1.Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current.
2.Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond.
3.Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it.
4.Remember, the size of your customer base and the number of mailings to it determines how much income you make. Fact.
So, do it correctly and you cannot fail.
About the Author
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.
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