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Avoid Business Marketing Mistakes and Identify Profitable Opportunities
Without referring to statistics (assuming that such statistics exist) it's safe to say that most marketing campaigns, advertising promotions, and small business marketing ideas produce disappointing results and a smaller-than-expected ROI. The...
Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any,...
RSS - A New Face of Online Marketing
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The Secret Of Illusional Marketing
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Tivo, advertising, television, Ford Motor Company, promoters, marketing
Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word--TiVo. In some ad agencies one can sense that TiVo really is a four-letter word in the most derogatory sense. This reporter...
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Developing a Marketing Strategy That Will Earn You $3000+ From Associate Programs!
Associate Program (APs)) are the hottest moneymaking
opportunity available today. Easy to join, you can be up
and running within an hour.
Despite the ease of joining, however, most AP members never
make any profit. In one program from which I earn (on
average) $3,000.00 monthly. I have also recruited 75
associates to join this program. What I recently discovered
is that 68 of them HAVE NEVER made a sale.
This article is written to help those who have never earned
profit. I will introduce five of the essential marketing
strategies you must adopt NOW to earn big profits from
Associate Programs.
~~~~~~~~~~~~~~~~~~~
Pre-sell Your Product
~~~~~~~~~~~~~~~~~~~
Most APs provided its Associates with a free website
complete with all the essential elements of a effective
online sales presentation (sales letter, testimonials, free
bonuses, order processing, guarantees, etc.) If this
material is well crafted, it will result in the conversion
of a large percentage of your site visitors into product
buyers (called the CR or conversion rate).
You can increase your CR if you learn how to *pre-sell the
product* before people visit the main site. As an owner and
advocate of product X, you are in a position to provide a
personal endorsement - the single most effective strategy
for successful AP marketing.
There are several ways to share this endorsement. You ought
to begin by creating several "pre-sell pages" on your own
domain that contain your endorsement. You should also be
prepared to share your endorsements with your opt-in email
list. Both of these topics will be addressed in a moment.
~~~~~~~~~~~~~~~~~~~~~~~~
Procure Targeted Traffic
~~~~~~~~~~~~~~~~~~~~~~~~
Once you've got your "pre-sell page" you need to get traffic
to your site. Without traffic there will be no sales. The
trick is to attract the right kind of traffic - people who
visit your site interested in what you are selling.
Suppose I market a company the best tasting doggie bone ever
developed. What would be better: attracting 1 million cat
lovers to my site or 5,000 dog lovers. In this case bigger
is not better!
This is why you must create your own "pre-sell pages." It
allows you to build pages that are indexed by the search
engines using different search criteria that will allow you
to target a particular niche market.
Suppose you are selling a product that helps people write a
more persuasive sales letter. What niche market can you
address that needs such knowledge? Right now I am preparing
a marketing plan geared toward the clergy - many of whom are
called upon to writes letter to raise funds for various
ministry endeavors. Most have no clue how to write those
letter- but I have a product that can help!
Do you see the potential here?
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Prove Your Worth
~~~~~~~~~~~~~~~~
The Internet is fill with many scams and shams. People need
proof that they are not being "taken for a ride."
My best selling AP recently introduced a free e-book that
they could easily sell for
$50-$100. It is being given
away, however, to prove the worth of the main program.
Do same thing for you program? Write an informative article
about the subject addressed by your program. Include a link
to your "pre-sell page" in your resource box. Submit it to
Ezine editors for possible publication. This strategy works!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Position Yourself Above Your Competitors
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Why should a person buy from you rather than one of your
competitors? You need to provide them a compelling answer
to this question. You must create an offer (within the
guidelines of your AP rules) that will convince somebody buy
from you.
Do some inventory. Explore what you can offer that you
fellow associates can't provide. Perhaps you can give them
a product you've created and sell as a free bonus when they
buy from you. It might even be possible for you to use a
portion of your profits to "gift" them into another program
or business you represent. Maybe you can offer a 30-minute
consultation in a field of expertise.
Suppose you market a product that pays you a $100.00
commission each sale. Also suppose you get five sales per
month - or $500.00. Next imagine that your bonus will cost
you $20.00 per sale--but net you five additional sales!
Which would you prefer: 5 x $100 or 10 x $80? Now if you
selected the first option, please unplug your modem and turn
off your computer. :)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Publish Follow Up Marketing Materials
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Recently I got this note from one of my Ezine subscribers:
"For a couple months I've been reading about your
endorsement of *product X.* Several times I visited your
site - but never paid for the program. In your last
message, however, something clicked and I went right over to
place my order. Now I am writing just to say thanks for
pointing me in the right direction!"
This note reveals several important marketing lessons you'll
need to learn to succeed in online marketing!
1) You need to have several ads and endorsement ready for
each product you represent. Marketing is an ongoing
process, not a one shot deal!
2) You need to have a automatic delivery system ready to
share your ongoing marketing materials with prospective
buyers. There are many follow-up Autoresponders on the
Net. Get one!
3) You need to effectively manage an opt-in list of people
who are willing to receive your marketing information. You
will find a valuable free tutorial aimed at helping you
start your own Ezine at http://ezinesuccess.com.
Despite all the ads I purchase, pages I submit, and links I
exchange, my number one source of profit comes from being
the editor of an Ezine.
About the Author
Dr. Bill Nieporte is editor of "The Success In Life Newsletter."
Subscribe by visiting http://ezinesuccess.com. Read the bizarre
experiment about the "Internet Marketing Guru who Couldn't give
Away $100 Bills!" The full story is at
http://www.roibot.com/w.cgi?R250_free1
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