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Basic Rules on Web Design
In every design there are basic rules to consider. For a web design, here are a few of the rules which you can take or break for your projects. 1 > Viewers do not want to scroll horizontally. As a personal experience, I find it really annoying to...
Types in Logo Design
Text-Based Logo Design The mainly extensively used of all logo
types; the Text-Based design focuses on text and style but can
include other elements as well. A Text-Based design may be best
suited for corporations whose name successfully portray...
Web Site Optimization: How to Optimize PDF Files for Web Sites
Portable Document Format (PDF) is the defacto file format for presenting device-independent documents on and off the Web. While PDFs have become quite popular on the Web, many PDFs used in web sites are designed for high quality print output and are...
Web Source Web Design Tips -
You can create special mouseover link effects by placing the following code between the and tags within your HTML code. A:active { color:#0000FF; text-decoration; } A:hover { color:#FF0000; text-decoration: none; } //--> In this example,...
YOUR FIRST HTML PAGE - II
In the book, "The Agony and the Ecstasy", I read that Michael Angelo dug up graves in order to study the human anatomy in all its gory manifestation. He used to hold the internal organs in his bare hands. He came up with masterpieces. The same is...
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Keeping Your Site Current
It's imperative that your website's information be current. This can prevent you from many problems with your clients.
If you have anything on your site that's date sensitive, such as a sale, promotion, coupon or similar items that have expiration dates, then remove them when they expire. I had a friend who used her website to advertise a sale she was having at her store. The ad filled one entire page. Well, about six months after the sale had ended I went to her site and found the sale still listed. She did have an expiration date, which was a good idea, but also caused some problems.
By leaving this expired ad up it caused some problems with a few clients. Some people came to her store expecting the discount mentioned in the ad, and became upset when they found out the sale was over. Some people became so upset that she gave them the discount anyway.
While this solved the immediate problem, she still had unhappy customers. These customers no doubt told all their friends about the unprofessional way the store was run. There's no way to prove it, but I'm sure she lost sales from these unhappy customers spreading their unfortunate experience. Also, you have people coming in that when they find the sale has ended feel cheated, stupid (Jeez, I didn't notice the expiration date), embarrassed, and all around unhappy. They then try to funnel all of these negative emotions onto the storeowner, or whoever happens to be behind the counter. Now you have the owner and employees feeling unhappy. It goes on and on. All because the owner didn't remove the page or update it with something like, "I want to thank everyone who made the sale such a success. Keep checking back to see when our next sale will happen."
Making a simple change to the one page like this would have prevented all of the misunderstandings, made everyone happy and increased site traffic as people kept going back to the
sales page to see when the next sale would be.
Besides removing outdated material, you should regularly put new content on your site.
This can be done easily by putting up new articles, news related to the topic of your website, contests and anything else that will keep people coming back to your site.
Putting articles on your site is an excellent way to keep it current. These articles can also be a great way to promote your business. There are sites on the Internet where people go to get articles to use in their ezine or on their sites. Placing your articles on one of these content sources can be great promotion for you. Create a good, and short, promotional paragraph to go at the end of your article telling readers who you are and what your business is about and be sure it includes your website address. These are also great places to find content if you can't write, or just don't have the time.
Some of the content sites I use are:
Ideamarketers - http://www.ideamarketers.com/
GoArticles - http://goarticles.com/
NetterWeb - http://www.netterweb.com/articles/
Author Connection - http://www.AuthorConnection.com/
You can also offer a free online newsletter, just like the one you're reading now. A monthly newsletter is best, but even a quarterly one will keep your name in front of your clients and potential clients. Again, just write an article to use in the newsletter or use one of the above article sites to find material.
Keeping your site current by removing outdated listings and adding new information will give people a reason to come back often. And with each visit they will be expose to your products and services, which increases your chances of a sale.
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