|
|
|
5 Tips For the Perfect Domain Name
What is a domain name? A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's important to get it right. Each website on the Internet is labelled with something called an IP...
e-Solution Corporation
e Solution is a corporation working in the IT field with an experienced, qualified, enthusiastic, and professional staff. e Solution is ready to apply the most advanced technology to help your enterprise to approach and take advantage of e solutions...
How to keep your web designer happy
You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer. You are also looking for a low cost website, so how will...
How Well Is Your Website Designed to Sell?
Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales or is web copy the all important key to your websites success?
You may not realize this but many...
Using External JavaScript Files
When you have lots of JavaScript functions and you plan to use them on many web pages, it is always advisable to keep them in a separate file, and then include that file on every page where those functions are required. This way, you can better...
|
|
| |
|
|
|
|
|
|
Does your homepage work?
All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.
Take a moment to clear your mind. Now go and look at your homepage and take a minute to evaluate it. Does it work for your prospective customers?
Most will arrive at your homepage and quickly scan through the content. If they are interested in what they read and see they'll typically decide to click on a link that takes them to another page where they'll find more information. As they make that decision they'll be asking things like:
What do they do?
Do they look professional?
Whats in it for me?
Do i have the problem they describe?
Are they talking directly to me?
How can i get it?
Alternatively, if the homepage hasnt interested them immediately then they'll leave just as quickly as they arrived, unlikely to return.
Your homepage is the gateway to your website and plays a critical part in the prospects visit. First impressions count. The success of your site depends on your homepage. Now, before we look at what a homepage should be, lets look at what it shouldnt be.
It should not be a false homepage requiring you to click a link to get to the real homepage. It shouldnt be a page that fails to direct the prospect to further action. It shouldnt contain any content that doesnt serve an immediate and clear purpose. It should never read like a dull brochure, that does nothing to motivate prospects to seek more information or buy immediately.
What a homepage should be. It should have a clear message. It should be a dynamic page that
instantly conveys a sense of what you do, how you do it, who you are, how you do business, etc. It should start to describe the direct benefits that prospective customers get by buying your product or service. It should create prospect interest and make them eager to find out more. It should provide direction and clearly marked links to get them there. It should focus entirely on serving the needs of your prospective customers and removing their anxieties.
The purpose of your website is to sell your products and services to your prospects. To be effective your homepage must meet the needs of your prospects exactly and provide answers to their questions. To do this you must know what your prospects want and how they want it. If you dont already know, find out. Ask them!
Also, spend some time looking at other homepages learning what works and what doesnt. Are there features and styles that you could adopt on your site?
Once you have these answers design your entire homepage around them. Spend some time getting it right and both you and your prospects will benefit. Dont settle for second best unless you want your website to fail as a result of being ineffective.
When you've done it. Take a moment to clear your mind. Now go and look at your homepage once again and take a minute to re-evaluate it. Does it work for your prospective customers now?
Good luck!
About the Author
Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, prospect conversions, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW with your $129 WEBSITE EVALUATION ABSOLUTELY FREE at http://www.dynamiq.co.uk/ezine or email me anytime at mailto:peter@dynamiq.co.uk
|
|
|
|
|
|