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Designing A Website That Sells
Would you buy meat from a grocery store that left the bad meat
in with the good meat or wasn't clean? Would you buy a car from
a sales lot that had totaled automobiles on the front lot? I
wouldn't and neither would you. Your website is your grocery
store; your car lot. You must have an atmosphere that is
pleasing to buyers. One that tells that buyer that you are not
an amateur, but instead a trained, seasoned professional. Your
site is a direct reflection of your product and that is why that
having a well designed website can make or break your sales.
The first thing to keep in mind when designing your website, is
"surfability". Take a few minutes a look around at several web
pages. What makes them appealing? Were there some that you
closed out of immediately? Why? Take notes and do your research.
Keep in mind that when a person visits your site they have a
goal in mind. They are either seeking information or shopping
for a product. Give the person what they want without having to
search for it. Be sure that all the information on your site is
relevant to your product. Make the buyer think that they need
your product to solve their problem.
Your main page serves a very specific purpose. It should be an
avenue by which the customer can shop your site. It should be
easy to view and load very quickly. This is your first
impression and we all know that first impressions can either
close the deal or loose the deal. Make it simple. It is best to
have links that are easily viewable by the reader that will
navigate them to where they want to be. Tables are often a great
choice when deciding on a way to design the main page of your
site. Your main page should load very quickly, chances are if it
takes the page more than ten seconds to load even on a 56k
modem, the customer will click away to save
time, hoping to find
the information or product elsewhere. To increase the loading
speed of your main page you should avoid large graphics or
excessive graphics. To many banners or special effects can cause
a page to load slowly as well.
To make your web site more appealing to the eyes, you should
stick to mild colors. If your site is a content site where the
user will be doing a lot of reading, it is best to stick to
black and white. Color can be added when using tables, as a way
to brighten up the page, but remember to keep the overall look
of the page professional and appealing to the audience that will
be visiting most often. Since screen resolutions vary among
monitors, it is a good idea to set the pixels to a standard
800x600. You may also choose to set the tables in your web page
to span a percentage of the page rather than a set number of
inches. This will be sure to accommodate all screen sizes. You
should remember that a lot of Internet users will not use the
same browser as you, and therefore you should be sure that your
site looks as good on other browsers as it does your own. You
can do this by downloading several browsers through which to
look at your page.
Be aware of the fact that the overall look of your website is a
way to make money. The appearance of the site, if designed
properly, can be an excellent marketing strategy for your
product or service.
Note from the author:
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About the author:
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